Pedigree® has launched its 2010 Pedigree Adoption Drive™ to highlight the issue of dog abandonment in the UK.

The Pedigree Adoption Drive aims to increase the public's awareness of dog abandonment and raise funds to help UK rescue centres and charities.

"Over 100,000 dogs are abandoned in the UK each year. Worse still, one of these dogs has to be put down every hour. Join us to show your support and help raise awareness."

Adopt
Give a dog a home. Help save a dog's life. Adopting an abandoned dog is one of the greatest things you can do. Every dog deserves a second chance - give them that and they'll reward you with years of fun and love.
www.pedigreeadoptiondrive.com/adopt/adopt-a-dog

Donate
Visit The Pedigree Adoption Drive JustGiving page to donate www.justgiving.com/everydogmatters

Raised in previous years
The Pedigree Adoption Drive raised £1,054,022 in 2008-2009. "In the last two years of the Pedigree Adoption Drive together we have raised over £1,000,000 for rescue centres around the country. This much-needed funding helps shelters to continue their wonderful work of finding loving homes for abandoned dogs."

Where the money went
Over £1,000,000 has been distributed to shelters all over the UK and Ireland since 2008. To find out where the money went visit www.pedigreeadoptiondrive.com/adopt/achievements

Show your support again this year
There are lots of quick and easy ways to help raise money and awareness for this year’s Pedigree Adoption Drive. Visit the Get Involved page to see what you can do. Or, if you’d just like to make a quick and easy donation, it’s now easier than ever with The Pedigree Adoption Drive dedicated JustGiving page.

Every view helps a dog
The more views these videos get, the more Pedigree donates to help adandoned dogs. For the first 100,000 views, Pedigree will donate £1.

To view click here www.youtube.com/wearefordogs

For every viewing of an episode of Charlie's story, Mars Petcare will donate £1 to the PetPlan Charitable Trust (Registered Charity Number 1032907), up to a maximum of £100,000.

For more information visit The Pedigree Adoption Drive website www.pedigreeadoptiondrive.com